Outdoor ad: BINGE: Sex & the city staircase billboard

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To launch And Just Like That, the highly anticipated follow up to Sex and The City, BINGE, Australia's newest streaming service created a billboard that was an exact replica of the famous apartment staircase scene in the show. The life size staircase billboard featured the show details on one side and a fan photo-op on the other. Fans lined up for hours to have their photo taken on the famous Sex and The City stairs.

Category Publications & media
Client BINGE
Agency Thinkerbell
Production Our Friends Electric
Country Australia
Uploaded 14 January, 2022

Credits

Chief Creative Officer
Jim Ingram
Executive Creative Director
Tom Wenborn
Art Director
Megan Latter
Copywriter
Ellen Woods
Agency Producer
William Palmer-Reeves
Chief Strategy Officer
Adam Ferrier
Head of Production
Grant Anderson
PR
Taylor York

Other credits

Client: BINGE

Executive Director: Alison Hurbert-Burns

Head of Communications: Asha Burns

Head of Marketing: Annabelle Greene

Senior Marketing Manager: Kara McEwan

Marketing Executive: Bronte Rodgers

Head of Agency: Tim Freeland

General Manager: Marianne Noonan

Event Manager: Emma King

Graphic Designer: Chioma Agbada

BINGE: Sex & the city staircase billboard

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BINGE: Sex & the city staircase billboard

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