Mercedes-Benz: The Private Showroom

The problem is during a covid-19 pandemic, consumers are concerned about their safety and they don't come to the showroom which leads to a huge decline in Benz Star Flag sales. To tackle this issue audacity co.,ltd, Thailand has created a unique experience "The Private Showroom" offering a whole new experience for customers. They closed down the entire floor of the building and set up Private Parking, Private Salesperson, Private Mini Bar, and Private Gallery where you can choose up to 3 Mercedes-Benz cars that you are interested in. This gives you the utmost privacy and safety experience from the get-go till the end.
Results:
- More than 300 bookings within the first 6 months.
- 40% of 300 visitors end up buying.
- $10.8 million earned since the pandemic with a budget of only $9,950.
- Benz Star Flag has the highest sale volume among Mercedes-Benz dealerships in Thailand.