 |
Tv
The Home Office: Be The Difference, 2
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The government’s successful drive to protect the public by recruiting 20,000 additional police officers enters a new phase this week with the launch of a new advertising campaign. More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines. Two new adverts – featuring two serving police officers from different backgrounds already protecting their communities – will air on TV and in cinemas and, for the first time, on YouTube and Reddit to target a younger and more engaged audience. The campaign was created by FCB Inferno for the Home Office, and the production company Stink. The films were directed by Tom Green, best known for Channel 4’s BAFTA award-winning MISFITS as well as projects for Oxfam and Save the Children. Chief Inspector Matthew Burbeck from Kent Police was part of the team that caught a gang importing millions of pounds of drugs, while Police Constable Lola Giwa from Greater Manchester Police has helped to protect vulnerable people and make sure violent criminals are put behind bars. With the government on track to meet its target of recruiting 20,000 more officers by 2023, the ads in which they feature form part of a wider advertising campaign across radio, social media, online, podcasts and digital display banners.
Chief Marketing Officer: Sharon Jiggins Related
The Home Office: Be The Difference, 1
FCB Inferno 
The Home Office: You Are Not Alone
FCB Inferno 
The Home Office: Enough
FCB Inferno 
The Home Office: Tackling Hate Crime
M&C Saatchi, London |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
