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Top 6: January 26th 2022
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Globant: Seek ReinventionTop 6: January 26th 2022
Today, digital native company GLOBANT, the brand behind innovative technological solutions focused on reinventing businesses, partnered with independent agency GUT Buenos Aires to launch its first-ever campaign called 'Seek Reinvention'. The campaign translates the complex universe of technological solutions developed by the brand into a language that everyone can understand, showing what the world would be like if it were not reimagined and reinvented, time and time again. The crux of the campaign idea lies within the simple premise that, while technology has caused its share of harm and fear in the world, it also has brought us a lot of good - hence why we should seek the reinvention of technology as a positive thing full of possibilities. To introduce the world to GLOBANT under this premise, the campaign film shows the viewer how much harder life could be without seeking the reinvention of technology in a number of ways. First, the film opens with students in a classroom typing notes on an old-school typewriter; people having difficulty walking the streets on their phones because attached to them are wires; a delivery person riding on horseback and people commuting on a wagon pulled by a horse; customers exchanging grains of rice for goods; a woman sending a message via pigeon to tell the police her apartment is burning; and a tic tac toe tournament being played in a stadium where the large scoreboard, where a megascreen would be, has to be manually updated and changed each time a player puts an X or an O on the game board. It then upgrades the experiences to show how GLOBANT is behind all of these technological advancements we use in daily life through gaming, education, finance, public services, a 360 CX and more.
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