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Amazon Alexa: Prom, 60s
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Preceded by three other spots, Ironing, Opera and Pompeii, Prom is the latest film in the global Alexa campaign from Droga5 London. The work shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice. In Prom we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track ‘I Only Have Eyes For You’ by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago. As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.
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