Sydney FC: AR Football Stadium

Sydney FC has turned to Augmented Reality to give fans an early glimpse into their new home ground and let people find their favourite view of the action. In anticipation of the Sydney Football Stadium opening later this year, Sydney FC have launched an Augmented Reality Experience that gives users an interactive preview of the stadium to explore. AR technology allows people to bring the stadium to life through a portal experience, with the Sydney FC crest spawning the stadium. Users can check out new stadium features, look at new maps of the local area and explore the new stadium from inside and out. The experience includes a guided tour from Sky Blues legend and former Captain Alex Brosque. When launched in a large enough play area, people can expand the model to a point where they can actually stand in the middle of the pitch. Sydney FC are partnering with 7DX, AR/VR specialists who produced the innovative experience and optimised it to work without needing to download an app. The WebAR experience is launched by opening a link or scanning a QR code. Launch on your mobile or tablet onto a flat surface like a tabletop or the ground. The 3D stadium can be rotated and expanded alongside other useful information to explore spatially with maps and hotspot areas.