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Top 6: February 2nd 2022
Interactive
Dunhuang: Dubbing The Movie: Dubbing The MovieTop 6: February 2nd 2022
Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic. Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society. Tencent picture created 5 micro-films based on 5 Dunhuang mural stories. Users can watch the micro-films through the app, dubbing the movie, or invite friends to dub the movie together. We will charge 1 RMB for each viewing. Generated a total of 6.2 million RMB ‘box income’ and all devoted to the mural restoration. We design the Dunhuang overview in the form of a long axis, which stands for film rolls. Once it moves, it becomes like a movie. Through the 10 billion user WeChat platform, we allow users to have an interesting social event at home. This dubbing idea also showcases the Chinese linguistic culture with hundreds of dialects.
Copywriter: Yuanmeng Liu Also best this week |
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