OREO / The Batman: Batarang, 1

For the next two weeks, people across the nation might be surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build, which will feature at sites across the UK, forms the latest UK activation from OREO as part of the brand's collaboration with Warner Bros. for the upcoming movie, THE BATMAN. A limited run of packs featuring OREO cookies embossed with the face of the Batman will be rolled out to UK stores as part of the campaign.
Agency: Digitas, London

To promote these, Digitas has created a special build that showcases a huge 3D Batarang, in the same design as featured in the new film, dramatically embedded in a billboard after having split a massive 3D OREO cookie completely in two. The 3D OOH activation is unique to the UK and will run across sites in London, Birmingham, Manchester and Glasgow until 14th February, to support the launch of OREO x The Batman partnership. The work forms part of a wider integrated campaign created for OREO by Saatchi & Saatchi Düsseldorf running across multiple regions. The OREO target audience have grown up with Batman and this activation capitalises on that by bringing to life one of the iconic superhero’s most recognisable calling cards and putting it – quite literally – in the middle of an OREO biscuit.