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Krungsri First Choice: Metaverrrrrrr
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The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse? Enter Mario and Pattie, who star in the latest First Choice commercial, 'Metaverrrrrr' - a parody of making the world's first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards. First Choice credit cards offer benefits such as credit health checks, spending alerts, bonus points and cash back rewards, while the ‘Metaverrrrrr’ commercial positions First Choice as the credit card of this generation, and the next one, too.
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