 |
Tv
Samsung Galaxy S22 Ultra: Love Has No Boundaries
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
A spider, a look, and lots of shiny eyes: To accompany yesterday's launch of the Samsung Galaxy S22 Ultra, Samsung and Leo Burnett tell a very special love story. The focus of the new campaign video is the little spider Sam, who falls head over heels in love. The object of her desire is the new Samsung Galaxy S22 Ultra. The unusual story was developed together with the creative agency Leo Burnett. The media campaign with a focus on online videos launched from 10th February. Not an actor, not a model, no - a small spider in love is the main character in a video of the new Samsung Galaxy S22 Ultra, released to coincide with Valentine's Day. The little arachnid catches sight of an advertising poster for the new smartphone from its terrarium window. Immediately she is smitten: Love at first sight. Accompanied by Nazareth's classic song 'Love Hurts', Sam experiences a rollercoaster of emotions. Because when the poster is suddenly replaced, heartbreak spreads through the terrarium. Will Sam ever see her sweetheart again? Luckily, the little spider has a friend by her side who provides a heartrending happy ending. For the production, Leo Burnett relied on a combination of real film and CGI and brought the Berlin film production Zauberberg Productions with the directing duo Dorian & Daniel on board. The spider as well as the lifelike animated CGI sequences were created at The Mill in London.
Camera: Hunter Daly Related
Samsung Mobile: Millimetres Matter
The Viral Factory |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
