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Bellman: Leak

Who can say: "I am completely satisfied with my syndic (building manager) and I wouldn't change them for anything in the world"? Unfortunately, few French people can... In a study conducted by Bellman with Harris Interactive in November 2021, 45% of co-owners say they are dissatisfied with the syndic in charge of managing their co-ownership. This mistrust is caused by a high level of opacity and many abuses, but it is all about to change with the arrival of new players such as Bellman. A new-generation professional syndic, that has entirely reinvented co-ownership property management to move things forward, combining the performance of digital technology for greater control (renovations, budgets, etc.) with greater availability of managers for greater efficiency. For its first advertising campaign, Bellman chose independent agency Steve for a bold out-of-home campaign inviting people to (at long last!) switch their syndic, when only 19% of co-owners say they intend to do so. In order to appeal to people and encourage them to take action, Steve has devised an out-of-home campaign unveiled on February 8** with a quirky, catchy and biting tone to tell co-owners that there is no longer any reason to put up with their management company... unless they enjoy it. A campaign of 4 visuals shot by Sacha Goldberger known in particular for his series of photos of his grandmother "Mamika" or his series of Super Heroes shot in the style of Flemish paintings.
Credits Other credits

Brand Director: Virginie Deprost

Agency

Co-President & Executive Creative Director: Guillaume Lartigue

Strategy Director: Laure Lagarde

Group Account Director: Louis Tierny

Account Executive : Pierre Van Elslande

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