Burger King: Julia Roberts

Don't get confused: Burger King is offering an ever-expanding range of plant-based products that taste confusingly similar to their meat-based originals. But while some guests almost think they've mistaken their order when biting into the plant-based Whopper, a few meat-loving Burger King fans are still hesitant to try plant-based. To convince even the most stoic sceptics, Burger King has called on big name support. Whether it's Michael Jordan from Bad Kissingen, Steffi Graf from Soltau, Julia Roberts from Brannenburg or Oprah Winfrey from Georgia, they're all familiar with this problem: Due to their famous names, they are regularly mistaken for their namesakes in their everyday life. They are true experts on the risks of confusion and confirm that the Burger King plant-based products, which are developed together with The Vegetarian Butcher, taste (un)mistakably like their tasty meat versions. For the out-of-home and digital campaign, people with celebrity names were portrayed in their personal favorite Burger King® restaurant with a delicious Plant-based burger, of course. The images featuring Michael Jordan from Bad Kissingen, Julia Roberts from Brannenburg, Steffi Graf from Soltau and Oprah Winfrey from Georgia can be seen all throughout Germany. Starting on February 16, a competition will be launched on the Burger King social media channels, because there are without a doubt some fans in the community whose names lead to the occasional confusion in everyday life. The campaign was launched by Burger King together with the agencies Grabarz & Partner, setup, Vizeum and Emanate.