Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Southern Cross Pet Insurance: Southern Cross Pet Insurance

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Southern Cross is on a mission to prolong the quality time we have with our furry friends. They are with their customers to help their pets live their best pet lives for longer. Something we like to call 'Living Your Pet Life'. As the dark nights of New Zealand's winter close in. Our first mission is to tackle road safety for our pets. We set up outdoor sites that had speed cameras built into them. Traffic driving at dangerous speeds would be served a warning to slow down.

But this was no ordinary message. We cast real local pets who walk, strut, parade and adventure in proximity to the billboard sites. Drivers who were speeding would then know the names and faces of the pets they were putting in danger by driving unsafely. Because there's nothing quite like looking the pet you’re putting at risk right in the eye to encourage you to stick to the speed limits.
Credits Other credits

Client: Brigette Muir

Client: Kristen Gernandt

Group Business Director: Simon Mills

Account Director: Zak Murtagh

Writer: Ashley Wilding

CEO: Catherine Harris

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news