Toyota: Vroom

In partnership with Saatchi & Saatchi, JOJX produced Toyota's latest motorsports spot 'Vroom,' which premiered during The Daytona 500 on February 20th, 2022. Directed by Alessandro Paccini, 'Vroom' is a celebration of Toyota's Motorsports dedication to evoke passion across the product line-up following a successful 2021 campaign and wide-sweeping victories from midget racing to NASCAR and everything in between. Saatchi & Saatchi and Paccini's collaboration brings to life the core concept of how racing unites us regardless of whether we drive a production, dirt track or race car - it brings together fans of all backgrounds, genders, and ethnicities. In the spot we see Team Toyota drivers Christopher Bell, Antron Brown, and Kaylee Bryson behind the wheel of their respective Toyota vehicles alongside everyday motorists driving themselves from one awe-inspiring scenario to the next. The spot melds together the thrilling world of racing with the anticipation of waiting for a green light at an intersection, underscored by a chorus of the ‘VROOM’ from revving Toyota engines. The sound of the engines are echoed by a cheering crowd, making the spot feel immersive and evocative, transforming the sounds coming from an array of Toyota vehicles into a galvanising call to action.