EE: House of Fibre

EE embarks on a three-city tour with its new House of Fibre; a fully immersive tech experience demonstrating the power of EE's Full Fibre Max broadband. The roadshow kicked off last weekend in Liverpool with a two-day residence on Rodney Street and will be heading to Bristol and Manchester over the coming weeks.
Agency: M&C Satchi Talk

EE's House of Fibre is kitted out with an interactive kitchen featuring the latest smart cooking devices such as a smart diffuser to set the atmosphere and scent within the room, and a smart speaker offering step-by-step cooking instructions, a gamer's paradise with multiple screens and consoles, a wellness gym including VR headsets, smart bikes, wearables and a smart mirror, and a living room for wall-to-wall, buffer-free streaming of the hottest TV shows and films. Within the hyperconnected walls of the House of Fibre is a series of digitally enhanced cooking and gaming masterclasses led by a host of well-known faces. The residents of Liverpool were treated to a gaming masterclass in the gamer’s paradise by professional FIFA players Tom ‘XL Tom’ Lees and Nathan ‘Zelonius’ Horton, and a cooking experience run by The Great British Bake Off Contestant and Chef Mark Lutton. Similar experiences will be available at Bristol and Manchester. All classes are available for visitors to enjoy for free here. The regional roadshow of the House of Fibre is being supported by an integrated advertising campaign running in key out of home sites across all three cities, as well as targeted placements in local print, online and radio outlets.