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Web Film

ITA Airways: Love is in the Airplane Mode


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Plane journeys often spark small, unexpectedly romantic moments between couples because of one particular condition - the absence of the constant distraction of the smartphone once airplane mode is switched on. It's this insight which is behind ITA Airways' Love is in the Airplane Mode Valentine's Day campaign, which suggests couples spend the day together with their mobiles offline, as if they were in flight. 'Love is in the Airplane Mode' coincides with the launch of a Valentine’s Day promotion, which people can only access when they put their device in Airplane Mode.
Credits Other credits

Senior Art Director: Eleonora Errigo

Mid-Weight Art Director: Giulia De Chirico

Editorial Supervisor: Alessandro Romeo

Editor: Carolina Valaguzza

Writer: Linh Vu Thuy, Simone Calvi

Strategy Director: Francesco Marcucci

Strategist: Marco Picardi

Head of Client Services: Miguel Lima

Account Director: Elisa Menghi

Account Manager: Silvia Daniele

Account Executive: Giorgia Cassina

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