Walkers / Doritos / easyJet: Only On Holiday

PepsiCo has brought together the nation’s biggest crisp and tortilla chip brands Walkers and Doritos, together with tour operator easyJet holidays in a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation's love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos. The ‘Only On Holiday’ campaign champions the funny things Brits of all ages are guilty of doing. Research conducted by PepsiCo has revealed that nearly all Brits (91%) have a ‘holiday alter-ego’ and change their habits to things they’d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. ‘Only On Holiday’ seeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with. The multi-million pound campaign launches with a 40 second hero film and the comedic film opens with two friends in a car daydreaming about their next holiday as they’re stranded in a classically British downpour. One of the friends, who personifies the Walkers brand, wishfully moans ‘We really need a holiday’ as he tucks into his packet of Walkers crisps. He is instantly catapulted straight into holiday mode and we see the friends crash land onto deck chairs, with mocktails in hand. Enjoying their holiday sun, both can then be seen eyeing up the holiday buffet where they spy a couple of bags of Doritos. One bite of the famous Doritos tortilla chip by the other friend, who personifies the Doritos brand, transports the duo into an LED-lit kayak, and then the dance-floor at a beach party where we see the duo busting out some experimental dance moves. The film draws to a close as TV personality, Alison Hammond, can be heard championing the strapline ‘Only On Holiday’ and delivering the impactful promotional message: ‘Win an easyJet holiday every hour with Walkers and Doritos.’ The playful creative concludes with a comical reprise moment when the stolen toiletries come spilling out of the friends' suitcases, much to their embarrassment.