Lay's G.O.A.T. Cheese Flavour Series: Grab The Moment

Football's G.O.A.T. and seven-time Ballon d'Or winner Lionel Messi surprised fans revealing the limited-edition Lay's G.O.A.T. Cheese Flavour Series. After teasing the idea of this special packaging on social media to the joy of fans around the world last year, Lay's is celebrating the "greatest of all time" with its own G.O.A.T. cheese flavours to kick off its annual global football campaign, building upon the brand's continued premiere partnership with the UEFA Champions League. The special limited-edition packaging series includes fan-favourite, distinct cheese flavours, available in select markets around the world, starting with: the US’s Cheddar Jalapeño, and Argentina’s Queso & Pimienta and Caramelised Onion. Fans in the US can purchase the product, while supplies last, at www.snacks.com beginning March 3rd. Additionally, the world’s number one snack brand is premiering the hallmark of its global football campaign: new creative that will have fans joyfully following along a high-energy game in the streets that causes you to question what is truly needed for a game of football – a ball or love of the game? An all-star player line-up doesn’t hurt, with the spot featuring Messi and Lieke Martens. Lay’s "Grab the Moment' passes an imaginary ball through dives, tricks and bites of the beloved chip, welcoming all to take part in the game.