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Outdoor
Rosemary Health: Rosemary Feels Better / Rainbow phone
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Rosemary Health is a personalized online healthcare provider in Australia that allows patients to more easily connect with their health team including doctors, nurses, and pharmacists anytime, anywhere. Too often, the healthcare industry leaves people feeling worse for their interaction with it, not better, but by removing the pain points, Rosemary has made healthcare a healthier, happier experience. From the bright colours to the claymation-style characters, the launch OOH reflects this by making people feel better every time they see it. The humorous claymation-style is a huge break from typical branding in the category, which isn't very playful by nature. The lighthearted approach also makes it easier to connect with people around difficult or sensitive medical conditions, like acne, hair loss and sexual health.
Animation Director: Christian Greet Related |
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