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Ownr: Microbrewery
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A new ad campaign from The Garden positions Ownr as the go-to place for Canadian entrepreneurs to start and grow their business. Ownr, an RBC Ventures company, knows that the unexpected often goes hand-in-hand with starting a small business, but the company is humorously showing Canadian entrepreneurs how it’s here to help with the important stuff in a new campaign. The new “Make Small Business Easy Less Hard” brand platform was created by Toronto agency The Garden, which began working with Ownr last summer. It shows small business owners effortlessly managing the typical—and not so typical—challenges related to owning a small business, confident that Ownr is in their corner, helping them with everything outside of their expertise, from incorporation and registration, to legal paperwork that keeps a business compliant. Canadians have increasingly come to embrace entrepreneurship during the pandemic, with Ownr reporting a 70% increase in new business registrations between 2019 and 2020, and a 102% increase in incorporations. And the pandemic hasn’t dampened their enthusiasm, with one in three entrepreneurs saying they are excited about their future.
Client: Ownr Related
Ownr: Contractor
The Garden, Toronto 
Ownr: Agency
The Garden, Toronto |
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