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McCafé: For Every Beat of the Day


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McDonald's in the Gulf has launched McCafe's new brand platform 'For Every Beat of the Day' to refresh consumers' perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation. The campaign, which was created by Studio M - a Power of One unit by Publicis Groupe - is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.
Agency: Leo Burnett, Dubai
Credits Other credits

Client

Tarek El Kady : MEA Senior Marketing Director

Sherif Coutry : GCC Marketing Director

Agency

Jihad Hteit : Senior Graphic Designer

Haytham Dayeh : Business Lead

Mahmoud Jaber : Account Director

Miral Saad : Account Manager

Matthew Turner : Planning Director

Andira Raslan : PR Director

Wael Said : Head of Production

Media Agency: Starcom Dubai

Mazen Haddad : Media Director

Amr Al-Masri : Senior Media Manager

Production

Photographer : Anna Nielsen

Postproduction: Optix by Prodigious

Music: Papamusic

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