Brothers & Sisters: Prophet

Award-winning Brazilian director Rafael Damy has helmed his first UK campaign with a compelling 30-second film for London agency Brothers & Sisters. The agency was quick to spot Damy's inspiring talent and snap him up for the ad - he's only been represented by BIRTH UK since January. The Brothers & Sisters campaign Prophet celebrates its new status as a social enterprise with a captivating riff on the word 'profit'. Filmed in one continuous shot, a young woman walks in woodland and contemplates the notion that profit has many, often contradictory, meanings. Looking directly to camera, she recounts a tongue-twisting riddle: “‘Is your kind of profit, the kinder kind of profit?’ preached the wise old prophet.”