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Top 6: March 16th 2022

Bumble: The Romance Gap

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Top 6: March 16th 2022
Bumble, the women-first dating app, has launched a campaign to raise awareness of the 'Romance Gap' - the discrepancy in behaviour expected from men/masculine presenting and women/feminine presenting people when dating and in relationships. The popular dating app found that although 85% of people from several key European countries say equality is important in dating and relationships. The overwhelming majority (74%) believe that when it comes to romantic relationships, there are different expectations and expected behaviours based on gender identity*. This creates a 'Romance Gap' in the way we see behaviours between men and women when it comes to dating and romantic relationships. The campaign, created by 72andSunny Amsterdam, centres on a 90-second film showcasing a rousing speech delivered by women from across the world with collective observations on the inequalities in dating and relationships.
Credits Other credits

Post Production: Glassworks Amsterdam

Colourist: Scott Harris

Sound Design: Wave Studios Amsterdam, Alex Nicholls-Lee

Editing Company: Whitehouse Post

Editor: Scarlett Bovingdon

Music: Friday Music, Steph Grace-Summers

Senior Designer: Renée Lam, Sarah Hegyesy

Strategy Director: Armando Potter

Strategist: Pauline Stickel

Brand Director: Laura van der Heiden

Brand Manager: Rob Hall, Hope Kennedy

Director of Communications: Kelsey Bozanich

Director of Production: Stephanie Oakley

Business Affairs Director: Belinda Harford

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