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Interactive
Pedigree: Pedigree Rescue Doodles
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Every child dreams of finding their ideal dog, often sketching and doodling their imaginary furry friend hoping that it will jump off the page and come to life. Today, the PEDIGREE brand is launching Rescue Doodles, a program that gives kids the chance to take the reins in finding the perfect adoptable dog for their family. The program uses AI technology and a machine learning model to match a child's creative portrait with a similar-looking, adoptable dog nearby and is powered by Adopt-a-Pet.com, a Kinship company.
Agency: BBDO, New York Approximately 3.1 million dogs enter shelters every year in the U.S.1, just waiting to find their forever homes. With Rescue Doodles, the PEDIGREE brand is continuing its mission to help all dogs find a loving home in a fun and interactive way that gets the whole family involved. The program is simple - to match a doodle with an adoptable dog, grownups can simply snap a photo of their child's masterpiece and text it to the Rescue Doodles number to guide them to an available pup nearby. To try Rescue Doodles for yourself, text 'Doodle' to 717-670-6675 now through April 30. Rescue Doodles is a fun starting point for adding a dog to the family and getting the whole family involved in the process. There are many factors to consider when adopting or adding a dog to your family, including lifestyle, activity level, other pets, and children. Once matched with a pup, families looking to adopt a dog should schedule a meet and greet with local shelters and potential matches to make sure it's a good fit. Find out more about welcoming a new dog in the PEDIGREE brand's Adoption Guide, and learn more about the Rescue Doodles program at RescueDoodles.com. To join the PEDIGREE brand on its mission to support all dogs in need and end pet homelessness, check out PEDIGREE Foundation at pedigreefoundation.org.
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