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My Foodie Box: The Disappointing Discount - Mind the Gender Pay Gap

If Western Australia were an OECD country – it would have the second largest gender pay gap in the world. For International Women's Day, #MyFoodieBox is using the gender pay gap of 21.9 percent as a promotional code to raise money and awareness for the very problem on show. Every time a person of any gender uses this code, it will generate funds for the Gender Equality Alliance, and help to combat the wage disparity.
Agency: Significant Other Creative Agency

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