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Steinlager: The Steinlager Alt Blacks

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The black jersey. It's every Kiwi's dream. A dream that most of us will never live. So, Steinlager gave regular Kiwis the chance to play in a black jersey for the first time ever by creating a new team: The Alt Blacks. With the developers of the popular video game, Rugby Challenge, Steinlager went into the gaming world. In this world, we could turn anyone into the rugby hero of their dreams, so they could play in a test match versus world champions, South Africa, in front of millions of fans - something that could never happen in the real world.
Agency: DDB Aotearoa, New Zealand
Credits Other credits


General Manager: Sean Brown

Group Business Director: Kat Day

Senior Account Director: Max Burt

Account Manager: Jessica Morris

Digital Director: Jade Kaukau

Media: MediaCom

Business Director: Stephen Larsen

Group Account Director: Alice Franklin

Senior Account Manager: Amy McKinnon

Senior Digital Account Manager: George Coslett

Production Company: Flying Fish

Executive Producer: James Moore

Producer: Rachel Blimpied

Director: James Solomon

DOP: Drew McGeorge

Stills photography: Malcom Campbell

Wicked Witch: Game Developers


Jeremy Meech - Steinlager - Brand Director

Kerry McKenzie - Steinlager - Senior Brand Manager

Kate Butler - Steinlager - Digital Brand Manager

Matt Monk - Steinlager - Digital Marketing Manager

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