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Frank*Energy: The Playhouse


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In New Zealand, the power industry is locked in a value-based arms race. Gimmick-y giveaways, fluff, guff and overly sentimental ads are just some of the tactics used to swindle customers into thinking they’re getting a good deal. Turns out, however, New Zealanders don’t give a shit about any of it. They just want their lights to turn on and their TVs to work.

So while the rest of their competitors were busy scrapping over who could come up with the best scam, Frank Energy decided to take a different approach; speaking directly to the core of the straight-talking, no-nonsense nation. Deploying their oversized asterisk to cut through the crap, Frank gives New Zealanders nothing more than what they signed up for – power.
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