Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Wickes: Open Up


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Wickes has launched a brand new campaign focused on a house-proud nation showing off their homes. 'Open Up', celebrates the gratification experienced when finishing a project and encouraging others to take a peek at what's been achieved. Airing for the first time with a bespoke 10" advertising premiere and a 60" spot in Channel 4's Gogglebox on Friday 25th March. This special advertising premiere kicks off a 12 week campaign and a new direction for Wickes.
Agency: VCCP, London
The new TVC is the first time Wickes has developed a campaign at total brand level to create an emotional connection with both its DIY and Do It For Me customers, showing that with a little help from Wickes the sense of pride when a job is finished is the same.
Credits Other credits

SOCIAL CREATIVE: Mark Santos

SENIOR ACCOUNT DIRECTOR: Clare Greenhalgh

SENIOR ACCOUNT MANAGER: Tuesday Birmingham

JOINT HEAD OF PLANNING: Ross Cameron

PLANNER: Julia Denby- Jones / Ali Brown

HEAD OF FILM & CONTENT: Olly Calverley

MEDIA BUYING AGENCY: Carat

MEDIA PLANNER: John Payne / Jordi Connor

PRODUCTION

EDITOR: Max Windows at Stitch

PRODUCER: Stuart Bentham

VXF: No.8

POST PRODUCER: Charlotte Shearsmith

COLOUR: No.8 (Alex Gregory)

SOUND ENGINEER: Parv Thind

AUDIO POST-PRODUCTION COMPANY: Wave

PHOTOGRAPHER: Jake Green

MUSIC SUPERVISION: SOHO MUSIC

PR: Clarion

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news