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Samsung: Way Out


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Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, 'Way Out'. Aimed at Gen Z, the film showcases Samsung's ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of 'No Way Out' by Escapism, the spot from Leo Burnett Israel and Gigi Productions features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising.
Credits Other credits

Cleint

Head of Marketing: Ronen Salem

Ecosystem Marketing Manager: Zach Ben-Ari

Agency

CEO: Imi Eiron

Account Supervisor: Shiran Feldman, Tom Eshel

Account Manager: Noam Cohen

Marcom Director: Eva Hasson

Production

Gaffer: Lee Klein

Production Designer: Adam Gazala

Styling: Noa Nozik

Grip: Moshe Bukman

Offline Editor: Shahar Beeri

Online: V01 STUDIO

Post Production

Post Producer: Amit Grant

VFX Supervisor: Yoni Shahar Ben Artzi

VFX: Amit Bensangi , Yoni Shahar Ben Artzi

Colorist: Imri Agmon

Music: “No Way Out” by “Escapism” (Shay Asheri, Shahar Beeri)

Music Producer: Daniel Shemer

Mix & Mastering: Daniel Anglister

Edit Assistant: Omer Leshem

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