Renault Megane E-Tech: Pixels

In this new film, via Publicis Conseil, Paris, we discover a red pixelated car roaring through the city. As it passes by, local residents are startled by the noise of its powerful engine. The car shakes a glass of water, a little boy covers his ears, a woman closes her living room window. In front of a red traffic light, two very different cars are at a standstill: the pixelated car and new Renault Megane E-Tech 100% electric. When the light turns green, the pixels dissolve and Megane E-Tech electric overtakes them, silently demonstrating its capabilities. Thibaut Grevet, the film's director, has distilled the pixel codes throughout the film, in the settings and framing, creating a very graphic and ultra-modern overall impression. The message is clear, the red pixelated car is immediately associated with a GTI-type sports car and it is clear that Megane E-Tech electric is just as powerful thanks to its 160 kW engine and its acceleration from 0 to 100 km/h in 7.4 seconds. The driving experience is now electric and silent. The message is for anyone who still doubts this. To underline this change in energy, the song "Power" by the Pachanga Boys was reorchestrated by Start-Rec.