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Top 6: April 13th 2022
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Froneri Cookie Cone Extrême: An Extreme Night In

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Top 6: April 13th 2022
Droga5 London has launched a new global campaign to launch Froneri's new Cookie Cone Extreme, ushering in a new direction for the iconic French ice cream brand where everything is taken to the Extreme. The campaign centres on a TV and online ad, "An Extreme Night In", where we see a cliched pillow fight quickly escalate as our two heroes begin a dramatic chase that spills out into the city. The ad marks a step-change as it is a distinct move away from the polished portrayals of perfectly groomed women daintily snacking on ice cream that are traditionally associated with advertising for the category. The spot was produced by SMUGGLER and directed by Similar But Different, a directing duo composed of Dani Girdwood and Charlotte Fassler. Soundtracked by The Runways, ‘Cherry Bomb’, an iconic punk track with a rebellious spirit, perfect for the brand’s new tone of voice. The work is part of a wider marketing campaign that includes all-new packaging and visual identity. The campaign will roll out in the UK, France, Italy, Spain, Switzerland and Israel across TV, online video, outdoor and social.
Credits Other credits

Client

Group Head of Marketing: Bernard Tual

Global Marketing Manager: Alicia Munday

Strategic Marketing Manager: Laura Fantoni

Agency

Head of Production - Peter Montgomery

Assistant Producer - Olly West

Head of Strategy - Damien Le Castrec

Strategy Director - Francesca Zedde

Senior Account Director: Callum Raines

Account Director: Michael Ferdenzi

Production

Local Service Company: Tango Poland

Editor: The Quarry

Editor: Scot Crane

Post Production: Electric Theatre Collective

VFX lead: Nina Mosand

VFX Producer: Amie Kingsnorth

Colourist: Luke Morrison

Sound: String & Tins

Sound design & Mix: Culum Simpson / Joe Wilkinson

Sound Producer: Olivia Endersby

Music: The Runaways – ‘Cherry Bomb’

Composers: Joan Jett / Kim Fowley

Music Supervisor: Hywel Evaans at Run! Get Music!

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