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New Zealand Police Recruitment: Got the Skills? Communication

The New Zealand Police needed to recruit young, fit women who wouldn't be intimidated by the fitness entry test. To target young netball players, the New Zealand police used a high-action sports photography style to cut through, letting netball players know their skills on court, easily translate into a career with the police.
Agency: FCB New Zealand
Credits Other credits

Junior Designer: India Blood

Head of Studio: Simon Pengelly

Senior FInished Artist: Helen North

Head of Connections Planning, Media: Philippa Allnutt

Senior Digital Account Manager, Media: Becky Odams

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