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Experiential

Furphy: The Un-Buddy-believable Boot


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Furphy, an Aussie beer brand that also means a downright unbelievable story, wanted to celebrate one of the most unbelievable moments in Australian Football League's history - Lance 'Buddy' Franklin, Sydney Swans star forward, kicking his 1000th goal. To mark his massive feat, Furphy commissioned the Un-Buddy-believable Glass Boot, a commemorative glass forged from the very shoe he wore for the big kick. This limited-edition glass boot was made available to the luckiest (and thirstiest) fans, complete with it's own bespoke shoe-box and complimentary bottle of Furphy to top up the glass.
Agency: Thinkerbell
Credits Other credits

Thinker - Karli Stewart



Lead Thinker - James Steer



Executive Head Thinker - Krystel Jenkins



Head Thinker of Earned Media - Liz Hunt



Photographer - Toby Burrows

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