Samsung Galaxy S22: First 3D Commercial in Poland

Innovative products call for an out-of-the-box approach. In its newest campaign promoting Galaxy S22 smartphones, Samsung will rely on a 3D digital out of home commercial that will be used in Poland for the very first time. The new format debuted at 6:00 pm on April5th , on large screens on the Marriott Hotel at Jerozolimskie Avenue in Warsaw. The unique 3D digital out of home creation promoting the latest series of Galaxy S22 smartphones and featuring Zabson was produced in cooperation with the VMLY&R creative agency, Screen Network and Platige Image. A large-format display operated by Screen Network (with the total area of 280 m2), located in downtown Warsaw, has been used. The display is the only curved 3D screen in Poland that allows to achieve the anamorphic 3D effect. When watched from a specific location, it offers the viewer the illusion of a three-dimensional depth achieved on a flat surface. Achieving the illusion of 3-dimensionality on a medium used in a city environment was quite a challenge, both conceptually and technically. The effect may only be encountered when the content is viewed from a specific angle, as the viewer needs to have the entire screen within their sight.