NYC: NYC Don't Say Gay

New York City Mayor Eric Adams today announced the launch of digital billboards and creative ads denouncing the recent passage of 'Don’t Say Gay' in five Florida cities. The campaign is a reaffirmation of Mayor Adams’ commitment and unconditional support for the LGBTQ+ community. The new legislation bans instruction on sexual orientation and gender identity in kindergarten through third grade — a targeted attack on the LGBTQ+ population. New York City’s response is to double down on its commitment to preserving the right to free speech and building a city that welcomes everyone, regardless of sexual orientation or gender identity. With this new creative campaign, New York City is making a direct call to Floridians who are under attack. Creative content for the billboards was designed in partnership with WPP companies VMLY&R, GroupM, BCW, and H+K Strategies. All of the donated ad space was secured by Kinetic, a GroupM company. In total, there will be five unique pieces of creative art that will run across digital billboards and social media. The outdoor campaign and activation will be aimed and run in the following markets of Florida from April 4th through May 29th, for a total of eight weeks — delivering an estimated five million impressions: Fort Lauderdale, Jacksonville, Orlando, Tampa, West Palm.