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X Box Halo 3: Believe

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Here's a recap on a campaign that is cleaning up at award shows this year. At the ANDY Awards the GRANDY Best In Show Award went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign “Believe.” (originally featured on Best Ads in September 07).
According to Mark Waites, Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component: “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across many mediums. Without a doubt we will see this level of integration being an area for much innovation.” If you missed it before here is the TV spot again (It is also tipped to do very well at the Clio Festival next month).

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