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Top 6: April 20th 2022

Polish Red Cross: First Aid for Humanity

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Top 6: April 20th 2022
In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and beyond, that every life is worth saving. They used dummies that look like real people who often face biases and discrimination in the Polish society: Grzegorz, a homeless man; Khedi, a Muslim refugee, and Krzysztof "Leon", a genderqueer activist. During the course, 24 people learned life-saving skills with the unusual dummies which caused fear, anxiety and curiosity. Participants had to see past differences and confront their prejudices to learn to save a life. At the end of the course, the participants had the opportunity to meet with the people who inspired the dummies and hear their stories; ultimately starting to close the empathy gap.
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President of the Polish Red Cross in Mazovia: Michal Mikolajczyk

Director of the Polish Red Cross in Mazovia: Honorata Krzywon

Head of Communication and Fundraising Division: Malgorzata Szukala

Lead Region Coordinator: Agnieszka Skura


Senior Strategy Director: Anna Klamecka

Senior Strategic Planner: Mateusz Cukierski

Business Director: Agnieszka Winnik-Jaworska

Head of PR & Communications: Lukasz Majewski

PR & communications specialist: Szymon Slezak

Head of TV/Multimedia Production: Magda Dzieniesiewicz

Account Director: Agata Szybilska-Czech

Account Manager: Karolina Abramowicz

Account Executive: Antoni Ciszewski

Influencers Lead: Malgorzata Slychan


Edit: Tomasz Marjan Naruszewicz

Producer: Marta Berens

Postproduction house: RIOdePost

Bank BNP Paribas

CMO: Dariusz Maciolek

Brand Strategy and Activation Director: Malgorzata Wasiuk

Brand Strategy Expert: Agnieszka Paczuska

Social Media Expert: Aleksandra Lecka-Maniak

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