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Lexus 2022 LX 600: Drumroll, Please


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There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called "No Moment Too Big," for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: "Drumroll, Please" and "Empower Your Presence." The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy.
Agency: Team One

For the LX 600, there is no stage too big, no moment too challenging and no test too demanding. Created by Team One, “No Moment Too Big” follows three LX 600 drivers—the athlete, the executive and the surgeon—as they prepare for big moments. In addition to showing off the sleek exterior and thoughtful interior design, the campaign takes a look inside the reinvented cabin, featuring Lexus Interface and Lexus’ first dual display configuration. Walton Isaacson’s “Empower Your Presence” celebrates the all-new LX and its history as a beacon of luxury in hip hop culture when it first launched in 1996. In the ad, we follow a day in the life of a young real estate mogul as he drives around town in his LX 600 while reflecting on the power that a strong presence can have on those around you—a presence that is enhanced by the stylish, luxurious, all-new LX 600. Both films showcase the first-ever LX 600 Ultra Luxury grade that provides special attention to the passenger experience with executive seatingthat can massage and recline up to 48 degrees, controlled via an effortless rear touchscreen control panel in the center armrest table.
Credits Other credits

CEO: Julie Michael

Project Management

Laura Schluckebier, Program Manager

Jamie Lau, Associate Director of Project Management

David Hefferly, Project Manager

Kersheral Jessup, Project Manager

Creative

Tim Meraz, Director of Design

National Account

Amy Oars, Account Director

Madison Rich, Account Supervisor

Chandler McKee, Assistant Account Executive

Content Production

Leah Bohl, Associate Director of Content Production

Erick Sosa, Associate Producer

Matt Hartz, Content Producer

Neil Cleary, Senior Supervisor, Music

Digital Production

Sarah Smith, Senior Digital Producer, Program Lead

Danielle Wright, Digital Producer

Mikette Miller, Senior Digital Producer

Maaren Hall, Senior Digital Producer

Chad Bauer, Associate Director, Interactive Production

Print Production

Stephanie Delcarpio, Senior Print Producer

Media

Preston Larson, Management Director, Media

Scott Thornton, Media Director

Stacey Cho, Associate Media Director

Jennifer Gee, Media Supervisor

Chanelle Billones, Media Supervisor

Brianna Porrello, Media Planner

Tristan Gerardo, Media Planner

Savannah Pham, Assistant Media Planner

Search

Cailin Lobb-Rabe, Associate Search Director

Kathryn O’Connell, Search Media Manager

Strategy

Cliff Adams, Group Planning Director

Trang Fieman, Associate Director, Strategy

John Stallé, Associate Director, Digital Strategy

Steven Garcia, Director of Cultural Anthropology

Tahni Candelaria, Cultural Anthropologist

PR

Daphne Dobbs, Account Director

Jesse Zand, Account Executive

Erin Schneider, Public Relations Specialist

Social Media

Melanie Guthrie Sanders, Account Supervisor

Business Affairs

David Peake, Director of Business Affairs

Product

Christopher Brake, Junior Product Insights Specialist

Proofreading

Kevin Helms, Copy Supervisor

Jeff Hoffman, Senior Proofreader

Julia Gabrick, Proofreader

Jim Mills, Proofreader

Mary Nadler, Senior Proofreader

Digital Asset Management

Stacey McKeever, Manager, Digital Asset Management

Emily Kutami, Digital Asset Supervisor

Content Delivery Team

Scholastica Park, Studio Director

Tim Takanashi, Senior Digital Artist

Ricky Chan, Digital Artist

Michael Martens, Senior Retoucher

Ban Tat, Senior Retoucher

Quinn Diep, Senior Digital Artist

AdOps/Traffic

Faren Rose, Senior Broadcast Traffic Manager

Elizabeth Romaine, Broadcast Traffic Manager

Jenny Reifenberg, Broadcast Traffic Manager

Allan Rohrbaugh, Senior Digital Traffic Manager

Krysten Yaminy, Digital Ads Operations Manager

Analytics

Karen Kuo, Digital Analytics Manager

Matthew Wendell, Senior Analyst of Customer Relationships

Cost Control

Mary Lisska, Senior Cost Control Specialist

Kimberly Bob, Cost Control Specialist

The Pub

Gina Grosso, Head of Production

Brian Gordon, Senior Editor / Multimedia Manager

Paloma Bido, Post Producer

Cody Pittard, Post Producer

Alec Hoffman, Associate Producer

Rob Johnston, Motion Graphics Manager

Greg Young, Editor

External Partners for Video Production

President: David Zander

Head of Production: Janet Nowosad

Line Producer: Ed Calaghan

Editorial Company: Cabin Editing Company LLC

Post Production Company: Pariah

Telecine: Company 3

Music Company: SqueekEClean

Voiceover: Gaius Charles

Recording Studio: Juice Studios

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