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7 UP: Karaoke
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Madrid-based director Martin Jalfen, represented by REVERSE in the US and Primo in Spain and Latin America, recently directed two heart-warming 7UP spots for the Latin American market. ‘Laughter’ and ‘Karaoke’ tap into the joy of life’s little moments with montages of people laughing and singing, respectively. The jubilant campaign was conceived by agency Isla to rekindle the longed-for moments and feelings of being together, as family and friends reunite, coming out of lockdowns. ‘Laughter’ taps into the intimate human moments between family, friends, and lovers. To similar effect, ‘Karaoke’ trades laughter for singing with a host of charming, silly, and impassioned renditions of a song by Luis Miguel, ‘El Sol de México.’
Managing Director: Jaime Vidal Related |
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