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Abdul Latif Jameel Motors: Ramadan Feels
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Serviceplan Experience have created a lighthearted film for Abdul Latif Jameel Motors (Toyota sector), celebrating the return of family gatherings during Ramadan by depicting a party that spills over into the carpark. While most Ramadan traditions transcend generations, the last two years of pandemic-induced lockdowns did disrupt large family gatherings during the Holy Month. This Ramadan, people are feeling fortunate to be back together, and Abdul Latif Jameel Motors (Toyota sector) wanted to celebrate this time of togetherness. Seeing families together for a big iftar is a common sight in the Middle East. This moment has been recreated by brands in emotional Ramadan ads year after year, but Serviceplan Experience wanted to capture the feeling of togetherness from a different perspective. The funny spot was directed by Omar El Zoheiry (Big Kahuna Films).
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