Raparigas da Bola: Change The News

What's the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes? The Portuguese NGO Raparigas Da Bola Hacked Portugal's Leading Sports Newspaper. By making use of Augmented Reality they put only women athlete's on the front covers of the biggest Portugal's sports newspaper, during one week, proving that there's no lack of female athletes' sports stories.
Agency: Studio Akt Creative