TV ad: 7-Eleven: 7-Eleven

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7-Eleven sells over 80 million coffees in Australia every year. Yet there’s still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia’s self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia’s number 1 online beauty retailer.

Category Drinks, non-alcoholic
Client 7-Eleven
Agency CHEP Network
Production CHEP Network
Country Australia
Uploaded 26 April, 2022

Credits

Chief Creative Officer
Gavin Mcleod
Creative Director
Phil van Bruchem
Creative Director
Amy Weston
Assoc Creative Director
Sophie Beard
Head of Art
Tim McPherson
Art Director
Magnus Flynn

Other credits

Glen Dickson – Deputy Chief Creative Officer

Michael Fletcher – Senior Brand Designer

Will Puglielli - Brand Designer

Clinton Duncan – Brand Planning Director

Andrew Drougas – Managing Director/COO

Tom Blackburn – Client Partner

Kyle Gradidge – Senior Account Director

Lydia Bauer – Account Manager

Stephanie Vitacca – Account Executive

Jen Livingston – Executive Producer

Greta Waters – Junior Producer

Grace Cunningham – Production Assistant

Cassy Vincent – Senior Editor

Matt Thompson – Sound Engineer

Nat Hort – Visual Art Manager

Connie Leone – Visual Art Manager

Loreta Zaruski – Visual Art Manager

Nigel Harvey - Senior Finished Artist

Matthew Turley – CGI/Retouching

Paul Isbell – Social Planning Director

Lauren Leonard – Brand Social Planner

Nick Zonnios – General Manager, PR

Judy Crema – Head of PR

Claire Raimondo – Account Director

Melanie Campbell – Business Director, PR

Anna Fisher – Senior Account Executive

7-Eleven:

Adam Jacka – Head of Marketing Communications

Eva Karakaltsas – Marketing Manager

Helen Quint – Brand Manager

Lara Stephens - Brand Manager

Media Agency: phd

Director/Photographer: Sam Wong (Sam Wong Photography)

Coffee Scrub Manufacturer: Botany Essentials Pty Ltd

Distributors: Adore Beauty

7-Eleven: 7-Eleven - Coffee Scrub

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7-Eleven: 7-Eleven - Coffee Scrub

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