Aspercreme: Brawl

OTC topical pain relief brand Aspercreme goes full western in their latest spot. In a throwback to the classic Hollywood western movies, this 30-second tongue-in-cheek spot, launched on television and online, takes place in a western saloon and right in the middle of a good ol' fashioned bar brawl. With plenty of chairs and bottles being broken on the heads of rowdy bar patrons, a few folks decided it's best to hide under a table.
Agency: Terri & Sandy

Meanwhile, amongst the chaos, the piano player continues to play an upbeat tune. When suddenly a patron notices and asks another ''how’s he still playing?'' to which the piano player stops, the brawl halts to hear his reply, and he says “Aspercreme® Arthritis. Full prescription strength, reduces inflammation.”