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Top 6: May 4th 2022

Waka Kotahi – NZ Transport Agency: Future News

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Top 6: May 4th 2022
When Waka Kotahi NZ Transport Agency launched Road To Zero, an ambitious strategy and vision to reach zero road deaths roads by 2050... no one believed them. After years of news about heavy road death numbers, Kiwis couldn't imagine zero or how we'd get there. So instead of asking New Zealand to imagine the future we made it current affairs. Future News was a first-of-its-kind media partnership between Waka Kotahi and NZ's most popular nightly news show, Seven Sharp. Using prosthetics we aged the iconic hosts Hilary Barry and Jeremy Wells 30 years and had them 'report from the year 2050' - a time when no one is killed on our roads. They used this conceit to explain the details of Road To Zero and the Safe System approach (the international gold standard in road safety) that underpins it in a detailed, convincing, and entertaining way.
Agency: FCB, New Zealand
Credits Other credits

Strategy Director: Chris Thomas

Investment Director: Nina Radojkovich

Senior Investment & Partnerships Executive: Victoria Lawton


Talent: Hilary Barry & Jeremy Wells

Producer: Paul Casserly

Editor: Kirsten Bolam

Partnerships Manager: Alistair Wilkinson

Production Team: Seven Sharp

Content Strategist: Sebastian Van Dyk

Group Account Director: Karl Laurence Anderson

Senior Business Manager: Kate Walsh

Special Effects Makeup: Yolanda Bartram (BodyFX)

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