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Ford: Directional Gloves
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Ford introduced their first prototype of Directional Gloves, a project aimed at promoting change and improving user experience for mobility -this time for bike users. Directional Gloves are the result of a project performed in cooperation with BBDO, on the premise of facilitating mobility for people in urban spaces. These gloves were specially designed so bikers can follow road instructions without diverting their attention to their smartphones' GPS. These gloves connect to a smartphone via Bluetooth and they require the use of a mobile App -where the destination is configured. Along the road, the left glove and the right glove take turns to emit vibrational signals that intensify as the rider approaches a turn in the road. By doing so, the use of Wireless technology allows the bikers to pay attention to the road and have a safe ride.
Managing Director & Chief Digital Officer: Yanina Duchowny Related
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