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Top 6: May 4th 2022
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EETech: The Novel Bed Project

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Top 6: May 4th 2022
Cheil Worldwide India has partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use the Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic, when thousands of people passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills and even our oceans. In an innovative initiative that aims to tackle this shortage and embrace the circular economy concept, The Novel Bed Project was created by Cheil India in partnership with EETech, the project launches a revolutionary approach to using waste to make hospital beds.
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Account Director: Palak Omkar Gupta

Line Producer: Alaukik Narayan

Editor: Abhishek Kumar

Post Production: Angel Studios

Typographer: Nikhil Kumar

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