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The Department of Tourism / Tourism Promotions Board: Go Where Your Mind’s Been Wandering, 1

The Department of Tourism (DOT) and Tourism Promotions Board (TPB) have launched a new outdoor, press, and online campaign via BBDO Guerrero Philippines, to promote domestic tourism in the Philippines as the country recovers from the pandemic and travel restrictions are eased. The campaign ‘Go Where Your Mind’s Been Wandering,’ highlights the re-opening of 10 popular tourist destinations, from white sand beaches to strawberry farms, in captivating photos that illustrate the unique characteristics of each place and, if you look closely, reveal a silhouette of a hidden face. From surfing in La Union, diving in Cebu and hiking in Davao, you’re sure to find something you love, no matter where your mind’s been wondering. The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production with minimal retouching, inviting domestic tourists to rediscover the beauty of the Philippines – safely and responsibly.
Credits Other credits

Karen Go, General Manager

Kaye Sordan, Group Account Director

Paps Orosa, Account Director

Tammy delos Reyes, Project Manager

Roshan Nandwani, Chief Strategy Officer

Bene Santiago, Senior Planner

Larah Lee, Senior Planner

Al Salvador, Creative Services Director

Zeth Pascual, Print Producer

Manny Vailoces, Head of Final Art

Jane Sindayen, HR & Traffic Director

Cielo Lafortaleza, Traffic Coordinator

Chai Apura, Traffic Coordinator

Merlin Tan, Finance Manager

Carmine Roque, Finance Executive

Production House: STILLS MNL

Jason Quibilan - Photographer

Post-Production House - UGL

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