Kiwi Lager: An ad that makes ads.

Kiwi Lager is New Zealand's long lost beer. Having vanished from the face of the Earth sometime in the 90s, it's finally back... but due to budget constraints, it needs help - or, more specifically, a shed, a pie, a couch, or anything else we can people to put the Kiwi Lager logo on to help New Zealand's legendary beer 'Return to Greatness' once and for all. The campaign was launched with a 60'' hero film to motivate the nation, while the print execution allows people to cut out a stencil of the Kiwi Lager logo to brand something. The remaining budget was spent on a 6'' that... well... speaks for itself...
Agency: Motion Sickness