Outdoor ad: Lazy Sneakers: Mike

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Top 6: May 11th 2022

Every year in New Zealand, thousands of pairs of sneakers are no longer used, while thousands of young New Zealanders don't have the shoes they need in order to participate in sports or other activities.
Lazy Sneakers is a charity that collects used sneakers and distributes them so young people can reach their potential. The aim of our campaign was to let people know how Lazy Sneakers can put their shoes to good use. With a limited budget, cut-through mattered. So we took to the streets with posters evoking the world's top sneaker brands and showcasing some of their new owners.
Agency: VMLY&R, New Zealand