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Top 6: May 11th 2022

Hyundai: Drinks Lie, 1

Top 6: May 11th 2022
With the aim to raise awareness about the importance of not drinking alcohol when driving, ''Drinks lie'' campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol. This is how Drinks lie's campaign was born, a powerful campaign that found a graphic resource that has a lying effect by seeing things through the glass. In the graphics, this effect produces remoteness, such as the perception that a person may have when driving under the influence of alcohol. This campaign is part of the social responsibility communication that Hyundai carries out, in this case, it addressed a problem that unfortunately is still current in Peru and many other countries around the world.
Credits Other credits

Head of Art: Daniel Alván

Account Manager: Janis Amayo

Account Executive: Manuel Quiroz

Post Production House: PlanB

Client: Hyundai Motor Company - Perú

General Manager: Claudio Ortiz

Marketing Manager Gildemeister Peru: Sebastián Beckdorf

Marketing Hyundai PV&LCV/CV: Rocio Grillo

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